Mixpanel
/20-21
Enhancing Engagement Through a SaaS Landing Page This case study explores the design and implementation of a landing page for Mixpanel, created to increase customer engagement and drive sales. The landing page was a core element of a digital marketing campaign aimed at showcasing Mixpanel’s Product Analytics tools to a specific target audience.
Client:
Mixpanel
My Role:
Brand Designer
Year:
2020-2021
Service Provided:
Brand Design, Illustration, Presentations, Marketing Design, Graphs
The Challenge
Mixpanel users often struggle to unlock the full potential of their data. Encouraging users to explore comprehensive resources beyond a quick glance or skim was a significant challenge. Without the convenience of a physical guide or direct assistance, maintaining user interest required innovative design and delivery methods.
The Approach
The solution centered on creating the Product Analytics Guide, an integral part of Mixpanel’s Product Analytics Series. This project focused on a cohesive ecosystem of resources, including:
• PDF and Online Guides: Comprehensive materials designed to walk users through Mixpanel’s tools in depth.
• Illustration Series: Vibrant, engaging visuals aligned with the branding of the first volume, ensuring continuity for returning users.
• Website Graphics and Ads: Custom assets tailored to capture attention and drive clicks, encouraging users to explore further.
• Interactive Tables and Graphs: Data visualizations that simplified complex concepts, making the content accessible and actionable.
• Blog Content Integration: Supplementary articles reinforcing the guide’s content while enhancing SEO and discoverability.
Each element of the guide was designed to reflect Mixpanel’s branding and to provide a seamless, engaging experience across multiple touchpoints. The project utilized Figma for website graphics and layout design to ensure a smooth and flexible implementation.
Process
Ideation and initial design
2. Illustration process and different ad layouts
3. Website graphics
4. Website implementation
Preview my Figma workflow
Solution
We developed a visually engaging e-guide and interactive PDF as part of The Guide to Product Analytics Series. This approach maintained the consistent illustration style introduced in the first volume to reinforce brand identity and user engagement. The materials aimed to serve as a comprehensive resource for users, encouraging them to delve deeper into Mixpanel’s offerings.
Outcome
The landing page and accompanying resources significantly increased user engagement, driving more conversions and boosting sales and subscriptions. By providing clear, visually appealing, and accessible guides, we enabled users to extract greater value from their Mixpanel data, solidifying customer satisfaction and loyalty.