RudderStack
/21-23
As a sole Visual Designer at RudderStack, I played a key role in shaping and evolving the company’s brand identity, leading a full rebrand within six months and driving the creation of diverse design assets. I independently managed projects from concept to execution, overseeing creative direction for the rebrand, setting up brand libraries, and delivering high-impact work under tight deadlines without the guidance of a design team or director.
Client:
RudderStack
My Role:
Lead Visual Designer
Year:
2021-2023
Service Provided:
Brand, Marketing, Web, Motion Design
My Role
I spearheaded RudderStack’s full rebrand—logo, typography, color palette, web, and product graphics—refreshing the site in three months with no direction from any designer or director. This overhaul boosted lead conversions by 30%, increased LinkedIn and conference engagement by 40%, and made the team feel 100% proud of our brand.
What I Did
After the rebrand, I focused on libraries and marketing design. I set up multipurpose design systems that bring prosperity to the company. My marketing design work mainly involved creating well crafted, data driven graphics which effectively communicate the value and complexity of RudderStack's products and services in clear and engaging ways. I collaborate closely with the marketing and growth teams to understand their goals and objectives, and then translate those into modern, well-crafted designs that align with the company's new brand guidelines.
This work included social and ad graphics, web assets, case studies, iconography, motion graphics, merchandise, stationery design, and slide decks. In addition to designing, I managed all aspects of these projects independently, from creative direction to project timelines, ensuring the successful delivery of high-quality work under tight deadlines—without the guidance of a design director. I utilized softwares like Figma, Illustrator, After Effects, InDesign, Google Slides, Photoshop, Notion, Asana, and Slack to maintain consistency and excellence across all deliverables.
Learnings at RudderStack
Working closely with engineers, marketing, sales, people teams, and even the CEO at a highly-funded, fast-growing startup, I’ve grown to embrace the exciting challenge of crafting impactful visuals under tight deadlines. It’s been a fast-paced, ever-changing environment where adaptability became my go to strategy and creativity my guiding force. I learned to thrive under pressure, craft my own creative strategies of production, seeing tight timelines not as hurdles but as opportunities to innovate and craft better design systems that ever-last. Every project pushed me to think bigger and deliver better, leaving a meaningful impact on the startup’s journey to success.